Tipple tale
| Posted By Karo Christina KumarBIO Total 2 posts | May 6th, 2008 |
Today it’s the fairer sex that’s making the cash register at bars ring aloud, fast catching up with their male counterparts. It isn’t a new trend, you may argue. The number of women downing a few at bars, nightclubs, or at restaurants has seen a significant increase in the last 10 years. What’s new however is the changing colour of the tipple tale every season.
In 2007, white was clearly the colour of the season and the verdict from behind the bar was the narrowing of the gap between the whites and browns (vodka and whiskey, if you insist).
But this year a new colour has trickled in and ladies are painting the town red. Wine is the new flavour for women. “Women and wine are inseparable! Most women who party prefer a glass of wine or a Breezer. Those who really party hard opt for the first while those who take a drink just for the sake of sipping on something go for the latter,” says Bambi, club manager, Underground.
Apart from red taking over white, what’s also emerging is a bunch of seasoned drinkers who may be spotted across dine dens. “The other day I met a girl who said she drinks single malts. I was amazed. In fact, a lot of women I know go for whiskey and most of them are seasoned drinkers,” adds Bambi.
A lot of men - primarily JD drinkers - would be happy to hear that!
Even the increasing number of bars in the city is proof of the growing demand. At The Park, F&B manager Anirban Simlai admits that “alcohol consumption has gone up by 40-50 per cent” in the past two years at Someplace Else and Tantra. And women, we reckon, can claim that they are as much a part of the success story as men.
Hic, hic hurray!
7 Responses to “Tipple tale”
 |
|
Five minutes of heaven
"For me to talk about the man I have become, you need to know about... By Sujoy Ghosh
State of the Nation
Let us wait and pause for a second,
And give a thought as to...
By I Love Kolkata
 |
Shan
responded:Hi Karo, I cannot agree more. I am currently placed in Bhubaneswar. Over here I have seen women go bizaarc over a can of beer. I personally am not an avid drinker. But sometimes during office parties I have seen women booz even more than their male counterparts. Even my colleagues are among those. So drinnking is not an issue for the modern women.
ANAMIKA
responded:Bogus, and a financed write-up. We never expect such stupid write-ups in your column. It’s disgraceful that someone is advertising for some specific Brand which is beeing sponsored by Sharod Pawar.
CHIRABRATA RAY
responded:Bogus comment,
Advertising on some Brand sponsored by Sharod Pawar.
Not expected at your site.
chandrasekhar roy
responded:I Love in Kolkata is winter seasen and moonson
deep.roy
responded:me loves women & drinks……….can u join me.
Femefashions
responded:Nice.
kiteflyer
responded:Nothing is more relaxing than a drink or two on a hard day’s night. The very thought of freshening after work, getting casually dressed and joining agreeable company around a table in the corner, the lights dimmed, soft music playing in the background - ah! the very thought is enough to endure the grind in the workplace and carry you through to the evening. And as you sip your drinks over idle banter, the pent up tensions in your limbs are released, the nerves get relaxed and your tongue starts wagging. The girls have finally caught on to our secret - globalization and liberalisation seem to have finally come full circle.