‘Link-up’ and ‘break-up’ stories are just use-and-throw material for Bollywood, serving the purpose of attracting viewers’ attention. Several movies in Bollywood are hyped, and the love affair of its star cast is breaking news on every channel, right before or after their release. ‘Tashan’ saw a lot of media hype because of the Saif- Kareena romance. ‘Jab We Met’ was accompanied by Kareena and Shahid’s ‘Jab We Split’ story. The rumour of John and Bipasha splitting shouldered the slow moving ‘Goal’. There are also the Abhishek-Aishwarya, Deepika-Yuvraj, Deepika- Ranbir stories…and the list continues.